A Scaling Analysis of the Curiosity Arousing Components of Visual Stimuli

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Abstract
In order to develop scales representing curiosity-arousing components of pictures (slides) of either common objects or random shapes, a total of 56 college student Ss rated both sets of material on nine dimensions. Factor analyses indicated that the nine dimensions could be reduced to two factors. In order to test the ability of these factors to predict memorial performance and exploratory behavior, an additional 80 undergraduates were then tested for recognition or free looking time (FLT) of either object or random shape slides. Separate regression equations, using FLT and recognition performance as criterion measures, were computed. The present results not only indicate stability in visual exploratory scaling plus redundancy among various attributes of visual stimuli, but also suggest that behavior can be considered as elicited by two separate attributes of visual stimuli.