Identification of Determinant Attributes Using the Analytic Hierarchy Process

• 1 September 1994
• journal article
• Published by Springer Nature in Journal of the Academy of Marketing Science
• Vol. 22  (4) , 383-392
• https://doi.org/10.1177/0092070394224007

Abstract

Keywords

• DETERMINANT ATTRIBUTE
• HIERARCHICAL STRUCTURE
• ANALYTIC HIERARCHY PROCESS
• RELATIVE PRIORITIES
• ATTRIBUTES
• HIERARCHIES
• DIRECT DUAL QUESTIONING