A Critical Appraisal of Demand Artifacts in Consumer Research
- 1 December 1991
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 18 (3) , 273-283
- https://doi.org/10.1086/209259
Abstract
Especially since the publication of Sawyer's instructive article on the topic, consumer researchers have been concerned that demand artifacts signifiKeywords
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