Which shall it be: mass education or mass persuasion for health?
- 1 January 1968
- journal article
- research article
- Published by American Public Health Association in American Journal of Public Health and the Nations Health
- Vol. 58 (1) , 131-137
- https://doi.org/10.2105/ajph.58.1.131
Abstract
A distinction is made between education and persuasion with respect to health, and 4 considerations of which account must be taken in using mass media for the communication of health messages to the public are discussed. The need for planning and evaluation on the basis of stated objectives that are realistic is pointed out.This publication has 1 reference indexed in Scilit:
- The Role of Mass Media in Public HealthAmerican Journal of Public Health and the Nations Health, 1960