Attitudes of Marketing Executives toward Ethics in Marketing Research

• 1 April 1970
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 34  (2) , 46
• https://doi.org/10.2307/1250834

Abstract

Keywords

• MARKETING EXECUTIVES
• MARKETING RESEARCH
• ATTITUDES OF MARKETING
• EXECUTIVES TOWARD ETHICS
• ETHICS IN MARKETING