Informative Advertising with Differentiated Products
- 1 January 1984
- journal article
- Published by Oxford University Press (OUP) in The Review of Economic Studies
- Vol. 51 (1) , 63-81
- https://doi.org/10.2307/2297705
Abstract
In this paper we study the role of promotional expenditures by sellers in a model of product differentiation. Advertising conveys full and accurate iKeywords
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