MANAGERIAL COGNITION: A MISSING LINK IN STRATEGIC MANAGEMENT RESEARCH
- 1 July 1989
- journal article
- Published by Wiley in Journal of Management Studies
- Vol. 26 (4) , 325-347
- https://doi.org/10.1111/j.1467-6486.1989.tb00732.x
Abstract
This article explores the linkages between cognitive science and strategic management research. It begins by noting that Schendel and Hofer, in their classic work Strategic Management: A New View of Business Policy and Planning, implicitly assumed a cognitive basis for much of the strategy‐making process but did little to systematize a cognitive approach. Next, the article examines the foundations of modern cognitive science. Several areas of recent research that are particularly relevant to strategic thinking are reviewed. The article concludes with a call for a more explicit cognitive emphasis in strategic management.Keywords
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