There is growing public interest in the development of artificial habitats to enhance and diversify coastal marine resources for recreational and commercial uses. In this article, a hierarchical discrete choice model of recreational demand for artificial habitat is presented using a nested multinomial logit analysis of artificial and natural habitat site choice by sport anglers. The model can be used to evaluate the effects of site characteristics and socioeconomic attributes of individual sport anglers on the share allocation of marine fishing trips and to estimate the economic benefits of new artificial habitat. An empirical application using survey data from sport anglers in southeast Florida is reported. The model parameters are used to estimate the expected use benefits and distributional implications of alternative new artificial habitat sites. Extensions and limitations of the model for artificial habitat planning are considered.