Trade Union Growth: A Marketing Model
- 12 April 2005
- journal article
- Published by Consortium Erudit in Relations Industrielles / Industrial Relations
- Vol. 42 (4) , 756-773
- https://doi.org/10.7202/050362ar
Abstract
By fusing trade union theory and marketing strategy, this paper provides an interdisciplinary perspective to the study of trade union structure.Keywords
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