A Comparison of Video Cattle Auction and Regional Market Prices

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    • Published in RePEc
Abstract
The number of cattle sold through video auctions has increased drama~ically during the past five years. . This study examines price differences between the nation's largest satellite video cattle auction and two large regional auctions. A regression analysis determined the influence of lot characteristics, market information, and merchandising strategies on video auction prices. Video auction prices were equal to or greater than regional market prices. Also, pricing within a video auction was basically the same as traditional auctions.
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