Influence through social communication.
- 1 January 1951
- journal article
- Published by American Psychological Association (APA) in The Journal of Abnormal and Social Psychology
- Vol. 46 (1) , 9-23
- https://doi.org/10.1037/h0058629
Abstract
A laboratory experiment designed to investigate aspects of "cohesiveness . . . the attraction of membership in a group for its members" is described in detail. Results indicate that an increase in cohesiveness, independent of its nature, will produce greater effort to reach an agreement. The different techniques of producing cohesiveness and their relationship to patterns of communication and influence are discussed. (PsycINFO Database Record (c) 2006 APA, all rights reserved)Keywords
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