Is There a Free Lunch?

• 1 January 1977
• journal article
• research article
• Published by SAGE Publications in Journal of Marketing
• Vol. 41  (1) , 44-49
• https://doi.org/10.1177/002224297704100106

Abstract

Keywords

• SALES REPRESENTATIVES
• FREE LUNCH
• LUNCHEON MEETING
• REPRESENTATIVES AND BUYERS
• ASSESSING THE LUNCHEON
• MEETING BETWEEN SALES