A Discussion of Methods Employed in Analyzing the Impact of Short-Term Entertainment Events

Abstract
As economists pay increasing attention to short-term entertainment events, it is constructive to evaluate the current methodology employed in studies. This study points out that the basic issue addressed by studies is the difference between what did happen and what might have happened—a difficult subject. Other criticisms are raised concerning definitions employed, the survey technique, the multiplier, and appropriate sampling and statistical techniques.

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