Building a Visionary Company
- 1 January 1995
- journal article
- Published by SAGE Publications in California Management Review
- Vol. 37 (2) , 80-100
- https://doi.org/10.2307/41165790
Abstract
What distinguishes visionary companies? How can they be created? Contrary to much conventional wisdom, visionary companies do not require a high-profile, charismatic leader. Nor are they dependent on a great idea or fabulous initial product. Rather a visionary company is best understood as a particular kind of organization—one which builds in a unique and distinctive vision that is capable of enduring changes in leadership as well as market conditions. In short, building a visionary company is like building a clock, rather than simply telling time.Keywords
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