Reasons for Substantial Delay in Consumer Decision Making
- 1 September 1995
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 22 (2) , 186-199
- https://doi.org/10.1086/209444
Abstract
This study proposes a typology of reasons why people substantially delay important consumer decisions. The delay reasons we study are drawn from delaKeywords
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