The R&D-marketing interface in high-technology firms

• 1 March 1985
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 2  (1) , 12-24
• https://doi.org/10.1016/0737-6782(85)90012-8

Abstract

Keywords

• HIGH TECHNOLOGY FIRMS
• R&D MARKETING INTERFACE
• INTERFACE IN HIGH