Taxonomy of Television Programs Based on Viewing Behavior
Open Access
- 1 August 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 12 (3) , 355-358
- https://doi.org/10.1177/002224377501200313
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- Television Program TypesJournal of Marketing Research, 1971