Why Is the Trivial Important? A Reasons‐Based Account For the Effects of Trivial Attributes on Choice
- 1 March 2000
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 26 (4) , 372-385
- https://doi.org/10.1086/209569
Abstract
Consumers sometimes treat trivial attributes as though they were critically important in the sense that they have a significant impact on choice. WeKeywords
This publication has 0 references indexed in Scilit: