PLANNING A FACE‐LIFT: IMPLEMENTING A CORPORATE IMAGE PROGRAM
- 1 March 1987
- journal article
- review article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 8 (1) , 4-10
- https://doi.org/10.1108/eb039182
Abstract
A good image can help strengthen sales and enhance a company's ability to obtain financing. It is vital to keep one's corporate image from becoming outdated.Keywords
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