Toward an Empirical Prioritization of Contingency Variables for Business Strategy
- 1 December 1985
- journal article
- Published by Academy of Management in The Academy of Management Journal
- Vol. 28 (4) , 763-788
- https://doi.org/10.5465/256236
Abstract
This study, based on data from the Profit Impact of Market Strategies (PIMS) program, is a preliminary attempt to prioritize contingency variables for the field of business strategy. Chow tests for structural homogeneity shed light on the relative degrees of overall significance of ten widely-cited contingency variables. User sector, consumer or industrial, was the contingency variable that emerged as most potent among those examined. Implications for researchers and executives are suggested.Keywords
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