Multisegment analysis of supermarket patronage
- 30 November 1990
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 21 (3) , 209-223
- https://doi.org/10.1016/0148-2963(90)90029-d
Abstract
No abstract availableKeywords
This publication has 20 references indexed in Scilit:
- Empirical Evidence Supporting the Use of Multiple Choice Models in Analyzing a PopulationJournal of Marketing Research, 1987
- Empirically Testing a Disaggregate Choice Model for SegmentsJournal of Marketing Research, 1985
- Spatial Demand Models in an Intrabrand ContextJournal of Marketing, 1985
- A Comparison of Market Share Models and Estimation ProceduresJournal of Marketing Research, 1984
- Attraction versus Linear and Multiplicative Market Share Models: An Empirical EvaluationJournal of Marketing Research, 1984
- Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International ComparisonsJournal of Marketing Research, 1983
- Specification of Patronage Models for Retail Center ChoiceJournal of Marketing Research, 1981
- The Multinomial, Multiattribute Logit Choice ModelJournal of Marketing Research, 1979
- Fitting Branch Locations, Performance Standards, and Marketing Strategies to Local ConditionsJournal of Marketing, 1974
- Methods for Determining Store Trade Areas, Market Penetration, and Potential SalesJournal of Marketing Research, 1966