Report of the Definitions Committee
Open Access
- 1 October 1948
- journal article
- case report
- Published by SAGE Publications in Journal of Marketing
- Vol. 13 (2) , 202-217
- https://doi.org/10.1177/002224294801300208
Abstract
Editor's Note: This is the third committee report to be presented under the recently adopted policy of printing reports as submitted without editorial revision, after approval by the Board of Directors of the American Marketing Association.Keywords
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