Serial Processing Shown by Mutual Masking of Icons

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Abstract
In a procedure called mutual masking, two compound words were tachistoscopically exposed successively at the same location. Perceptual accuracy for both words was examined. With fixation at the center of the arrays, Ss often identified the component at the left within the temporally first word and at the right within the second. These results imply a left-to-right serial processing. With fixation on beginning or end component, Ss tended to identify the component away from fixation of the first word and the fixated part of the second. This implies scanning from periphery toward fixation. Therefore, sequential processing of iconic information was obtained, with direction of processing determined by specific conditions.

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