Aspects of industrial buying behavior relevant to supplier account strategies
- 1 January 1977
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 6 (1) , 15-22
- https://doi.org/10.1016/0019-8501(77)90028-1
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Tactics of Lateral Relationship: The Purchasing AgentAdministrative Science Quarterly, 1962