Examining Performance of U.S. Multinationals in Foreign Markets

• 1 September 1983
• journal article
• Published by Springer Nature in Journal of International Business Studies
• Vol. 14  (3) , 51-62
• https://doi.org/10.1057/palgrave.jibs.8490527

Abstract

Keywords

• MARKET SHARE
• PROFIT
• FOREIGN MARKETS
• IMPACT OF MARKETING
• MARKETING MIX VARIABLES
• BASIC TENET
• BUSINESSES