The bank of tomorrow with today’s technology
- 1 April 1998
- journal article
- research article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 16 (2) , 90-97
- https://doi.org/10.1108/02652329810206743
Abstract
This article presents opportunities for the effective utilization of the Internet with regard to the banking industry. It is shown that the appropriate application of today’s cutting‐edge technology can lead to a momentous competitive advantage for banks. This is illustrated by a scenario focussing on the potentials of “Advising via Internet”.Keywords
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