Marketing Student Attitudes toward Advertising: Implications for Marketing Education
- 1 August 1984
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 6 (2) , 22-26
- https://doi.org/10.1177/027347538400600206
Abstract
Student attitudes toward advertising may influence the content of marketing courses that address advertising-related issues. This article reports the results of a study that (1) assessed marketing students' attitudes toward advertising and (2) compared male and female marketing students' attitudes toward advertising. In addition, implications for marketing education are offered.Keywords
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