Managing retail service businesses for the 1990s: Marketing aspects

• 31 March 1990
• journal article
• Published by Elsevier in European Management Journal
• Vol. 8  (1) , 58-62
• https://doi.org/10.1016/0263-2373(90)90054-a

Abstract

Keywords

• SERVICE BUSINESSES
• MARKETING ASPECTS
• MANAGING RETAIL SERVICE
• 1990S