A perspective on the study of social attitudes

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Abstract
Argues that the comparative neglect of the cognitive component and social origins of social attitudes has produced serious inadequacies in social psychology and limited its social relevance. Discusses critically the question of how far social change can be brought about by changing attitudes. The argument is exemplified with reference to the literature on authoritarianism and recent British research on racial prejudice and mass communication. Concludes that the psychology of social attitudes needs to take greater account of the way the production and communication of culture are related to social structure and change.

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