The Effect On Return Rate of Messages Explaining Monetary Incentives in Mail Questionnaire Studies

1 April 1976

journal article
Published by SAGE Publications in International Journal of Business Communication

Vol. 13 (3) , 49-54
https://doi.org/10.1177/002194367601300305

Abstract

This study was undertaken to determine the effect of different messages accompanying a monetary reward on the return rate for mailed question naires. The result indicated that a monetary incentive does affect the return rate but the message has little or no effect.

Keywords

RETURN RATE
MESSAGES
NAIRES
UNDERTAKEN
REWARD
MONETARY INCENTIVES
MAIL

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