Effects of Unexpected Situations on Behavior-Intention Differences: A Garbology Analysis
- 1 September 1985
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 12 (2) , 188-194
- https://doi.org/10.1086/208507
Abstract
This study explores the usefulness of unanticipated situational occurrences for explaining the disparity between stated intention and actual behaviorKeywords
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