Measurement of Corporate Images by the Semantic Differential
- 1 February 1965
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 2 (1) , 80-82
- https://doi.org/10.1177/002224376500200112
Abstract
➤A semantic differential applied to the images of two prominent corporations was administered to a group of university students and a group of metropolitan housewives. Comparisons revealed that the factor patterns of the differential for the two corporations and for the two groups of subjects were quite similar.Keywords
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