Impressions of Persuasive Communicators: A Test of a Belief Congruence Hypothesis

• 1 October 1971
• journal article
• current problems-and-resolutions
• Published by Taylor & Francis in The Journal of Social Psychology
• Vol. 85  (1) , 145-146
• https://doi.org/10.1080/00224545.1971.9918557

Abstract

Keywords

• CONGRUENCE HYPOTHESIS
• BELIEF CONGRUENCE
• PERSUASIVE COMMUNICATORS
• IMPRESSIONS OF PERSUASIVE