The dialogic potential of weblogs in relationship building

• 1 June 2007
• journal article
• research article
• Published by Elsevier in Public Relations Review
• Vol. 33  (2) , 227-229
• https://doi.org/10.1016/j.pubrev.2007.02.011

Abstract

Keywords

• DIALOGIC COMMUNICATION
• WEBLOG
• RELATIONSHIP BUILDING
• PUBLIC RELATIONS
• CONTENT ANALYSIS