A white knight from the East
- 1 October 1996
- journal article
- Published by Emerald Publishing in Management Decision
- Vol. 34 (8) , 25-27
- https://doi.org/10.1108/00251749610128086
Abstract
Presents a study of the entry strategy of a south-east Asian company into the European white goods market from a legal perspective. Highlights the legal issues a manufacturer needs to take into account when entering into distribution agreements both in terms of the contractual relationship with its distributor and the wider implications of European Union competition law rules.Keywords
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