Theoretical and Practical Issues in the Determination of Market Boundaries
- 1 January 1990
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 24 (1) , 16-28
- https://doi.org/10.1108/eum0000000000600
Abstract
The ways in which market boundaries are defined and markets structured are reviewed. The basic concepts formulated by economists which underpin much marketing literature are examined and differences between the strategic management and marketing management approaches to boundary definition found in the literature are compared and analysed.Keywords
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