IT Connectivity and Pan‐European Hospitality Marketing
- 1 April 1991
- journal article
- Published by Emerald Publishing in International Journal of Contemporary Hospitality Management
- Vol. 3 (4)
- https://doi.org/10.1108/eum0000000001683
Abstract
Much of the focus on information technology has been on the technology rather than the information. Developments in computing and communication systems have sharply accelerated the trend towards highly connected networks of organisations, each of which contributes to the total provision of goods or services to the consumer. Travel and hospitality products are almost archetypal examples of this type of structure. Hospitality managers must develop the technical skills that will enable them to envisage different forms of organisation structure and to devise new marketing strategies to exploit it.Keywords
This publication has 1 reference indexed in Scilit:
- Preparing Managers for Industry: The Role of Hospitality Management EducationInternational Journal of Contemporary Hospitality Management, 1990