Investigating Web‐Based Recruitment Sources: Employee testimonials vs word‐of‐mouse
Top Cited Papers
- 31 October 2007
- journal article
- Published by Wiley in International Journal of Selection and Assessment
- Vol. 15 (4) , 372-382
- https://doi.org/10.1111/j.1468-2389.2007.00396.x
Abstract
Although the internet has dramatically changed recruitment practices, many web‐based recruitment sources have not yet been investigated. The present study examines the effects of web‐based employee testimonials and web‐based word‐of‐mouth (i.e., ‘word‐of‐mouse’) on organizational attraction. The source credibility framework is used to compare these company‐dependent and company‐independent recruitment sources. In a sample of potential applicants for a head nurse position, word‐of‐mouse was associated with higher organizational attractiveness than web‐based employee testimonials. However, potential applicants were more attracted when testimonials provided information about individual employees than about the organization. Conversely, word‐of‐mouse was associated with higher organizational attractiveness and more organizational pursuit behavior when it focused on the organization instead of on employees. Most of these effects were mediated by credibility perceptions.This publication has 94 references indexed in Scilit:
- Social Influences on Organizational Attractiveness: Investigating If and When Word of Mouth Matters1Journal of Applied Social Psychology, 2007
- Evaluating the industrial ergonomics of service quality for online recruitment websitesInternational Journal of Industrial Ergonomics, 2005
- RECRUITMENT COMMUNICATION MEDIA: IMPACT ON PREHIRE OUTCOMESPersonnel Psychology, 2004
- Persuasive Impact of Organizational Value Statements in a Recruitment Context1Journal of Applied Social Psychology, 2002
- An investigation of personality similarity effects (relational and perceived) on peer and supervisor ratings and the role of familiarity and likingJournal of Occupational and Organizational Psychology, 2001
- Word‐of‐mouth communication in the service marketplaceJournal of Services Marketing, 1999
- Validity of Customer Service Measures in Personnel Selection: A Review of Criterion and Construct EvidenceHuman Performance, 1998
- Person–Organization Fit, Job Choice Decisions, and Organizational EntryOrganizational Behavior and Human Decision Processes, 1996
- Word-of-mouth effects on short-term and long-term product judgmentsJournal of Business Research, 1995
- Job postings and the decision to interview: A verbal protocol analysis.Journal of Applied Psychology, 1993