The Buyer as a Salesman
- 1 July 1968
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 32 (3) , 14
- https://doi.org/10.2307/1249756
Abstract
A powerful set of forces may exist which compels new buyers of certain prodducts to act unwittingly as salesmen. These buyer-salesmen frequently promote their r...Keywords
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