Exotic Produce: The Changing Market in the UK

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Abstract
Reviews the UK market for exotic fruit and vegetable products with detailed consideration of the mango, papaya, avocado and pineapple markets. Concludes that there are opportunities for growth in this market despite infrequent. not regular. purchasing and the consumer′s perception of the products as expensive and a risk. Risk can be reduced by attention to quality at point of sale – ripe and ready to eat. Recommends common marketing strategies for an extending range of products with supermarkets the best distribution channels.

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