The Impact of a Celebrity Promotional Campaign on the Use of Colon Cancer Screening
Top Cited Papers
Open Access
- 14 July 2003
- journal article
- research article
- Published by American Medical Association (AMA) in Archives of internal medicine (1960)
- Vol. 163 (13) , 1601-1605
- https://doi.org/10.1001/archinte.163.13.1601
Abstract
PUBLIC HEALTH experts have struggled to find ways to increase participation in preventive health programs. Commonly used interventions have included health fairs, mass media campaigns, and distribution of educational materials.1 Despite these efforts, use of many established preventive measures remains suboptimal.Keywords
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