Effect of speed of presentation on recall of television messages
- 1 March 1970
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 14 (2) , 207-214
- https://doi.org/10.1080/08838157009363588
Abstract
Does the viewer or listener “tune‐out” the too‐fast program or segment, or does an increase in speed of presentation lead to greater attention? Or, have we underestimated the capacity of the average viewer or listener to recall a fast‐paced program? The following report is a companion to Dr. Schlater's “Effect of Irrelevant Visual Cues on Recall of Television Messages,” which appeared in the Winter 1969–70 issue of the Journal of Broadcasting.Robert Schlater is associate professor and chairman in the Department of Television and Radio of Michigan State University.Keywords
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