On activity in the goal region.
- 1 January 1956
- journal article
- research article
- Published by American Psychological Association (APA) in Psychological Review
- Vol. 63 (5) , 299-302
- https://doi.org/10.1037/h0041845
Abstract
Attention has been called to a problem neglected by motivational theory, that of activity in the goal region. Examples have been discussed, and next steps for investigation have been indicated. The continuity between forces responsible for activity in the goal region and forces driving the individual toward goals has been suggested.Keywords
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