Selling Machinery to China: Chinese Perceptions of Strategies and Relationships

• 1 June 1991
• journal article
• Published by Springer Nature in Journal of International Business Studies
• Vol. 22  (2) , 187-207
• https://doi.org/10.1057/palgrave.jibs.8490299

Abstract

Keywords

• CHINESE PERCEPTIONS
• SELLING MACHINERY
• QUALITY AND SERVICE
• RELATIONSHIP FORMED
• RELATIONSHIPS CHINESE
• SUPPLIERS
• CHINA
• STRATEGIES