Evaluating and Improving Argument-Centered Works in Marketing

• 1 October 1987
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 51  (4) , 60
• https://doi.org/10.2307/1251248

Abstract

Keywords

• ARGUMENT CENTERED
• IMPROVING ARGUMENT
• CENTERED WORKS
• MARKETING
• EVALUATING AND IMPROVING