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Consumer Attitudes toward Marketing and Consumerism
Home
Publications
Consumer Attitudes toward Marketing and Consumerism
Consumer Attitudes toward Marketing and Consumerism
HB
Hiram C. Barksdale
Hiram C. Barksdale
WD
William R. Darden
William R. Darden
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1 October 1972
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 36
(4)
,
28
https://doi.org/10.2307/1250423
Abstract
As public concern regarding consumer issues increases, the American consumer has formed definite opinions about business policies and practices, the consumerism...
Keywords
CONSUMER ATTITUDES TOWARD MARKETING
ATTITUDES TOWARD MARKETING AND CONSUMERISM
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