The Relationship between Need for Power and the Life Style of South African Journalists

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Abstract
The purpose of this study was to find empirical support for the hypothesis that South African journalists have a high need for power, which would express itself in heavy drinking, in disinhibited sensation seeking, and in behaviors characteristic of McClelland's Stage One (voyeuristic) and Stage Three (acting out), developmental stages of the power motive. Fifty-seven journalists were compared to SS controls of the same age, sex, language, and socioeconomic grouping as the newsmen. Winter's need for power (n Power) measure, Zuckerman's Sensation Seeking Scale (SSS) and an Activities Questionnaire, which included questions on alcohol consumption, were administered to all Ss. Journalists were found to score higher on n Power, and on SSS, to drink larger quantities of alcohol more frequently and to prefer Stage Three behaviors more often than controls.

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