Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context
Open Access
- 1 March 1996
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 22 (4) , 439-447
- https://doi.org/10.1086/209460
Abstract
This study examines how emotions elicited by television programs influence viewers' liking for the programs. An experiment using actual television prKeywords
This publication has 0 references indexed in Scilit: