Improving Response Rates in Marketing Research Course Projects
- 1 April 1985
- journal article
- other
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 7 (1) , 49-51
- https://doi.org/10.1177/027347538500700112
Abstract
This article presents results from a study of two methods of increasing the response rate to student marketing research projects. The two methods are sponsorship and type of appeal used.Keywords
This publication has 0 references indexed in Scilit: