The Interviewer and His Environment
Open Access
- 1 November 1964
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 1 (4) , 24-31
- https://doi.org/10.1177/002224376400100404
Abstract
An interviewer is confronted by many environmental factors which influence his effectiveness. This article attempts to establish the significance of some of them.Keywords
This publication has 3 references indexed in Scilit:
- Some Factors in a Probability Sample Survey of a Metropolitan CommunityAmerican Sociological Review, 1959
- Sampling for the Social SurveyJournal of the Royal Statistical Society. Series A (General), 1950
- Probability Sampling in the Field: A Case HistoryPublic Opinion Quarterly, 1950